Avocados From Mexico Teases Its First Super Bowl Spot

Taking you back to the Stone Age and the first football draft

Headshot of Katie Richards

"What did the world's first football draft look like?" you may ask yourself (or perhaps not). But if you were ever curious, Avocados From Mexico has the answers you seek.

The produce brand will run its first Super Bowl spot at the end of the first quarter. The full ad will be kept secret until game day, but the brand just released a 30-second teaser for the "First Draft Ever" campaign.

The spot stars NFL legends Jerry Rice and Doug Flutie sitting behind a desk, presumably preparing to anchor the first draft. All seems normal as the two make small talk before the cameras roll—they discuss the steep price of babysitters, who seem to be more interested in money and cable TV than in watching children. Kids these days!

Then, things take a turn for the weird.

See that rhinoceros there? He might be eligible for the draft.

With this spot, Avocados From Mexico will become the first fresh produce brand to run an ad during the Big Game. The commercial is also part of a larger campaign from the brand to promote guacamole consumption (nachos, anyone?) and, of course, avocados.


Title: "First Draft Ever"

Client: Avocados From Mexico

Agency: GSD&M

Chief Creative Officer: Jay Russell

President: Marianne Malina

Creative Director: Tom Hamling

Creative Director: Tim Eger

Sr. Copywriter: Leigh Browne

Sr. Art Director: Jon Williamson

Director of Production: Jack Epsteen

Account Director: Sabia Siddiqi, Norah Rudyk

Account Supervisor: Elizabeth Perez

Business Affairs Manager: Linda Nhan

Chief Strategist: Andrew Teagle

Strategist: Katie Fitzgerald

Studio Art: David Fawcett, Summer Ortiz, Marcus Davis

Project Manager: Marlo Gil, Alicia Ross

Sr. Art Producer: Shannon McMillan

Production Company: Biscuit Filmworks

Director: Matt Dilmore

Director of Photography: Darko Suvak

Managing Director: Shawn Lacy

Executive Producer: Colleen O'Donnell

Line Producer: Carr Donald

Editorial: Cut + Run

Editor: Jay Nelson

Producer: Remy Foxx

Managing Director: Michelle Eskin

Executive Producer: Carr Schilling

Music/Sound Design: Robot Repair

Composer/Sound Designer: Doug Darnell

Visual Effects: A52

Effects Supervisor: Andy Barrios

Executive Producer: Kim Christensen

Producer: Heather Johann

Mix: Eleven Sound

Mixer: Jeff Payne

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.