Banza Introduces Its New Line of Pizzas by Suggesting Every Night Can Be Pizza Night

Why the brand, known for its chickpea-based products and vibrant orange packaging, is entering a new category

An ad campaign, produced in-house, is set to run from Oct. to Feb. 2021. Banza

As an ultimate comfort food that people can quickly make at home, frozen pizza has done well during the pandemic.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","widget_id":"600eea34f1868","num_posts":0,"vertical":"brand-marketing"}