Bare-Ass Hugh Jackman Proudly Swears to ‘Only Wear’ the Boots He’s Now Endorsing

R.M. Williams finds a truly committed spokesman in painfully funny ad from Ryan Reynolds' Maximum Effort studio

As a global ambassador for R.M. Williams boots, Jackman takes his exclusivity deal seriously. Maximum Effort
Headshot of David Griner

When stars sign on to endorse an apparel brand, they sometimes make a pledge not to be seen wearing anything else. But that usually just applies to competing products, not giving up clothing entirely—a distinction that seems lost on Hugh Jackman in the newest ad from his frienemy Ryan Reynolds’ content studio, Maximum Effort.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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