Beer Brand Will Take Over Dracula’s Transylvania Castle This Halloween

Heineken-owned Desperados will host a live virtual event

spooky castle
Beer brand Desperados will take over Dracula's castle this Halloween for a party with a twist. Desperados/Elrow

When the Irish gothic novelist Bram Stoker wrote Dracula in 1897, he couldn’t possibly have foreseen the monumental and lasting influence his book would have on literature, art and movies.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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