General Behr Created an Immersive Pop-Up Store in NYC to Celebrate the 2019 Color of the Year Blueprint is described as 'warmer than denim, softer than navy' Behr named Blueprint its Color of the Year. Behr By Diana Pearl August 23, 2018 Forget millennial pink—the hottest color of the moment is Blueprint. Diana Pearl @dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek. Recommended articles