Behr Created an Immersive Pop-Up Store in NYC to Celebrate the 2019 Color of the Year

Blueprint is described as 'warmer than denim, softer than navy'

Behr named Blueprint its Color of the Year. Behr

Forget millennial pink—the hottest color of the moment is Blueprint.

@dianapearl_ Diana is the brand marketing editor at Adweek and managing editor of Brandweek.