Beyoncé and Peloton Launch Music-Fueled Partnership Celebrating HBCUs

Multiyear deal kicks off with Homecoming-themed music workouts

Photo of Beyoncé
Beyoncé will curate classes around music, fitness and wellness. Driely S. Carter

Peloton customers are about to get an extra serving of lemonade with their cycling workouts. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.