Beyond Meat Partners With NBA Stars Chris Paul, Carmelo Anthony, Dwyane Wade on Social Justice

Plant-based protein brand says "food is a powerful vehicle for change"

Chris Paul of the Oklahoma City Thunder and Beyond Meat CEO Ethan Brown Beyond Meat
Headshot of T.L. Stanley

Basketball superstars Chris Paul, Carmelo Anthony and Dwyane Wade have launched a fund to support the Black community, and plant-based protein brand Beyond Meat has signed on as one of the nonprofit group’s first partners.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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