Beyond Meat’s First TV Ad Puts Earth, Wellness and Celebrities Front and Center

The brand anthem, from agency Mythology, highlights an increasingly high-stakes category

Screenshot from Beyond Meat TV ad
The ad is Beyond's latest shot across the bow in what’s shaping up to be a period of intense competition and explosive growth for meatless-meat companies. Beyond Meat
Headshot of T.L. Stanley

Beyond Meat has trotted out a couple of big names from sports and Hollywood for its first television ad, leaning further into its longstanding relationships with its celebrity fans and investors.

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.