Black Restaurateurs Are the Stars of Bud Light’s New Documentary-Style Ads

The spots, directed by Jason Harper, will air during Thursday Night Football

Beckham's B&M Bar-B-Que
Beckham's B&M Bar-B-Que is the first of five businesses the campaign will highlight. Bud Light

In a new series of ads that feel more like mini documentaries, Bud Light is telling the stories of Black-owned restaurants in five different cities that are hosting Thursday Night Football games during this NFL season.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.