Black Panther Star Michael B. Jordan Explains the Creative Process in Brisk’s New Meta Campaign

He directed and produced the spot

Michael B. Jordan made his directorial debut with a new Brisk spot. Getty Images

While Michael B. Jordan has been behind the camera a few times, he sees the new 60-second spot he directed for Brisk as his directorial debut. The ad shines a light on the invisible work that goes into the creative process—like the work Jordan has to do to get into his character as Erik Killmonger in Marvel’s Black Panther, which debuts in theaters today.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.