BlogHer Banks on Free Digital Summits to Keep Brand Audience Engaged During Quarantine

SHE Media's events-based brand finds value in drawing more attendees virtually

three women smiling in video call
Tika Sumpter, Reshma Gopaldas and Thai Randolph discussed creating community for moms of color at BlogHer's first digital summit. BlogHer

For 16 years, BlogHer has built its core business on educational, in-person conferences meant to connect women bloggers, content creators and small business owners. But due to the Covid-19 pandemic, the SHE Media-owned brand, like all media brands in 2020, had to cancel its planned physical summits and completely revamp its event strategy for an audience stuck at home. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.