Blue Bunny Wants to Bring Some Sunshine to This Abnormal Summer

The ice cream brand is bringing a little needed levity

Photo of an inflatable pool, ice cream and Blue Bunny
Ice cream sales as a category have been up 26% throughout the pandemic. Blue Bunny

Key insight:

Due to the pandemic, the summer of 2020 has turned into a season of stress and canceled plans.

@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.