Boeing Looks Beyond McCann

The Boeing Co., which tapped McCann-Erickson Worldwide in September to handle its global account, has since started discussions with Bozell, said sources.
McCann-Erickson representatives in Los Angeles said they know of no pending changes and are
continuing to develop the global campaign set for spring launch.
But sources said Boeing officials were unhappy with McCann’s early concepts and plan to move a large chunk of the $30 million account to Bozell, Seattle, in time for the launch.
“McCann took two major swings that Boeing hated,” said one source. “They only had it for three months, and now Boeing is calling in Bozell.”
Boeing officials confirmed they have begun discussions with Foote, Cone & Belding–which merged with Bozell last September–to expand Boeing’s global presence. But they added there are no plans for the Seattle aerospace firm to end the relationship with McCann.
“We are exploring the option of expanding our branding efforts worldwide,” Anne Toulouse, Boeing vice president of brand management and advertising, said. “We don’t have a contract in place with any other agency [besides McCann-Erickson].
“We are looking for options that allow us to push the envelope in the global sense,” she added.
Said Pete Hatt, president of Bozell in Seattle, “We haven’t had enough discussions with them to know exactly what our assignments would be if we were to get [them].”
Hank Wasiak, executive vice president and managing director of McCann-Erickson in Los Angeles, said the shop is unaware of any plans to split the account. “Our point of view and our agreement with Boeing is we’re forging ahead,” he said.

Publish date: January 31, 2000 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT