Brands, Half of Your Insights Became Irrelevant in 2020

How to adjust your strategy

Brands need a more diverse system to mine different kinds of insights to build brand love and innovation. Kacy Burdette

The pandemic forced me to rearrange my whole life, from hygiene habits to shopping patterns to family traditions. Everything feels like it has changed, and the numbers show I’m not alone.

Maria Vorovich is cofounder of GoodQues.