Brands Need to Be Prepared for the Inevitable Crisis, Bozoma Saint John Says

Endeavor's CMO encourages Brandweek attendees to be ready, not fearful

Tiffany Warren (l.) and Bozoma Saint John in conversation at Brandweek in Palm Springs, Calif. Sean T. Smith for Adweek

When it comes to a brand crisis, it’s not a matter of if but when, according to Endeavor CMO Bozoma Saint John, who emphasized her point to Brandweek attendees by humming the theme song from Jaws.

@KristinaMonllos Kristina Monllos is a senior editor for Adweek.