Brands Want Celebrity Spokespeople to Be Political Now

Why the industry has decided to get off the sidelines

From Michael Jordan's “Republicans buy sneakers, too” to Colin Kaepernick kneeling during the National Anthem.

Kaila is a graduating senior at Villanova University pursuing a degree in PR & Advertising and Journalism. She is currently working as the Social Media Manager for CLLCTVE, and covers brand marketing and retail stories as a contributor for Adweek.
@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.