Road to Brandweek: Ally Financial’s Andrea Brimmer on Brands Being ‘Human’ in Times of Crisis

Why this moment requires both consistency and flexibility

Andrea Brimmer, chief marketing and public relations officer of Ally Financial. Ally

With the U.S. unemployment rate hitting 10.2%, a number not seen since the Great Recession of 2009, money is on the mind of many Americans.

@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.