The Road to Brandweek: Sephora’s Deborah Yeh on Navigating ‘Insta-Judgment’ Culture

How instant feedback is helping the brand

Headshot of Deborah Yeh
Beauty retailer Sephora's chief marketing officer Deborah Yeh will be speaking at Brandweek. Sephora

Beauty is a big business. In 2017, according to Orbis Research, the global cosmetics market was worth a whopping $532.43 billion, and by 2023 that number is expected to climb to over $800 billion. Sephora, the beauty retailer that carries more than 250 brands with over 2,500 stores worldwide, sits at the forefront of the industry.

@dianapearl_ Diana is the brand marketing editor at Adweek and managing editor of Brandweek.