BRSG Gains 2 Clients

BRSG recently added two new accounts that total $4 million in billings.
The Houston shop has landed the advertising of both MacGregor Medical Centers and Mexican Restaurants Inc., the parent company of Casa Olƒ Restaurants.
“BRSG is ex-tremely proud to be a marketing partner with these two corporations,” said BRSG president Scott Black in a statement. “We look forward to creating memorable, effective ads that will ultimately help achieve each company’s goals.”
BRSG completed its first project for MacGregor Medical Centers at the end of last year. The “Sign up with MacGregor” campaign featured a promotional pen inserted into Sunday editions of the Houston Chronicle and a supporting television commercial that aired on major broadcast and cable channels. New television and point-of-purchase materials are in development.
The account was previously handled in-house.
BRSG has already completed filming and editing of four new commercials for its other new client, Casa Olƒ. The TV spots feature Houston Astros star pitcher Jose Lima singing and dancing with actual restaurant patrons as conga line participants and extras. The ad was directed by Rodrigo Rodriquez, head of Houston-based Rio Bravo Pictures.
The Casa Olƒ advertising account was formerly at Rhymes & Co. in Houston.
BRSG is a $68 million agency whose subsidiaries include Production.Design.Interactive (PDI), Stills-N-Motion, The eM Group and MediaUSA. K

Publish date: January 17, 2000 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT