Burger King Shrank This British Rapper so He Could Perform on a Whopper

AR packaging lets Tinie Tempah perform his latest track, ‘Whoppa,’ on your burger

The rapper, who goes by Tinie, was contacted by the brand on Twitter. Burger King / BBH

You can’t release a song titled “Whoppa” and expect Burger King not to notice. U.K. rap artist Tinie Tempah discovered that fact when the chain reached out on Twitter to suggest a collab.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
{"taxonomy":"","sortby":"","label":"","shouldShow":""}