Burger King Wants to Change the Way Cows Eat, Reducing Emissions by 33%

The chain's research, promoted with an ad from Michel Gondry, will be made open source

Burger King

Scientists have come up with a diet hack for cows that can reduce the animals’ methane emissions by more than a third, and Burger King will be the first brand to sell the better-for-the-planet beef, starting today.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.