Business by Day, Party by Night: Watch the Brandweek Ballroom’s Transformation

A time-lapse of how the ad world goes from work to play

Brandweek Ballroom
On two nights of Brandweek the JW Marriott Ballroom was transformed for gala dinners. Sean T. Smith for Adweek

PALM SPRINGS, Calif.—Day 1 of Brandweek 2019 lasted 17 hours, from morning wellness activities starting at 6 a.m. to the Brand Genius afterparty, which didn’t wind down until after 11 p.m.

@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.