Can Bill Murray Bring Bell-Bottoms Back Into Fashion? He’s About to Try

With an assist from crowdsourcing platform Betabrand

Courtesy of Betabrand

With an estimated net worth of $140 million, actor Bill Murray is a long way from his adolescence sweating it out as a caddie at the Indian Hill Club in Winnetka, Ill. But as fans know from his movies (notably Caddyshack, written by Murray’s brother Brian) and his books (Cinderella Story: My Life in Golf), Murray never really left the links behind. In 2015, all six Murray brothers were inducted into the Caddie Hall of Fame and, a year later, they got together to launch William Murray Golf, a line of sportswear designed specifically for putting around.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.