Candy Companies Fear a Halloween Season With Less Demand

Trick-or-treating represents about half of Hershey's seasonal sales

sad trick-or-treat ghost — The National Confectioners Association estimates that candy sales totaled $4.6 billion during last year's Halloween season. Kacy Burdette

August 5, 2020

Halloween is nearly three months away, but concern that the coronavirus outbreak could hurt candy sales due to fewer festivities and trick-or-treaters is already here.

Paul Hiebert

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.