Candy Companies Fear a Halloween Season With Less Demand

Trick-or-treating represents about half of Hershey's seasonal sales

sad trick-or-treat ghost
The National Confectioners Association estimates that candy sales totaled $4.6 billion during last year's Halloween season. Kacy Burdette

Halloween is nearly three months away, but concern that the coronavirus outbreak could hurt candy sales due to fewer festivities and trick-or-treaters is already here.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.