Canon Created a Site for Photojournalists to Tell the Real Stories Behind Their Viral Images

Truthmark initiative aims to tackle fake news by revealing context

Daniel Etter / Uncle Grey Copenhagen / Canon

It’s a well known adage that an image has the power to speak 1,000 words. But in today’s age of fake news and trolling it also has the power to be taken out of context and manipulated for ill gain to forward an agenda.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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