Can’t Get Away? Ikea is Selling ‘Vacations in a Box’ to Transport You in Spirit

The curated boxes contain items inspired by Paris, Turkey, the Maldives and Tokyo

Illustrations of Ikea's Vacation in a Box
Ikea / Memac Ogilvy

It’s only July, but with its multitude of challenges, including a pandemic, 2020 already feels like as though it’s been dragging on for at least a decade. That’s likely left many people gasping for a vacation.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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