Car Salesmen Come Off as Pretty Skeezy in Vroom’s New Ads

Fresh off an IPO, ecommerce platform capitalizes on consumers' dislike of the showroom

a ringmaster in a car dealership
In "Circus," one of two new spots created by Anomaly, New York, a car dealership becomes a surreal sideshow. Vroom

Key insights:

Two years ago, Gallup surveyed 1,000 Americans to find out which professions they trusted the most—and the least. At the top: nurses. And nearly at the bottom of a very long list was the car salesman, with a mere 8% of consumers viewing them as trustworthy. Indeed, the only job that ranked worse was being a member of Congress.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.