Carat’s Shuffle Leaves Will Swayne in the Role of Global President

Replaces Doug Ray, who'll concentrate on U.S. growth

Dentsu Aegis Group's Carat today named Will Swayne global president. He assumes that title from Doug Ray, who will continue as U.S. CEO for the media agency network.

Swayne, who most recently served as Dentsu Aegis' global client president for Procter & Gamble, assumes his new role on Jan. 1 as part of a planned transition, the agency said. Since Swayne's appointment to run the P&G account, Dentsu Aegis has significantly grown the business, adding assignments in Brazil, Canada, Italy and Spain as well as digital and creative assignments.

Last week, Carat added more P&G work in North America as the giant retailer concluded its high-profile media agency review.

"Our momentum, particularly in the U.S. over the past five years, has been tremendous, and the size and scale of Carat today now requires dedicated leadership both locally and globally," said Ray, in a statement.

In the U.S. alone, the agency said it has added close to $1.5 billion in billings this year from clients including P&G, Mondelez and Pfizer.

"Carat is a critical driver of Dentsu Aegis Network's momentum in the U.S., and Doug's vision, visibility and leadership in this market is integral to our and our clients' success," said Rob Horler, chief executive of Dentsu Aegis' U.S. network. "With a growing roster of U.S.-based global clients, as well as significant opportunities to pilot and scale industry-leading innovation from here, we are well-placed to continue our progress and deliver on our vision to lead in the digital economy."

Ray will continue to report to Horler, while Swayne reports to Dentsu Aegis' CEO of global clients and media brands, Peter Huijboom.

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