Carlton Calling

Gone from baseball for seven years but fresh from his election to the Hall of Fame, Carlton Fisk is looking for endorsement deals.
The former Boston Red Sox and Chicago White Sox catcher has enlisted The Rosen Group to handle his marketing services, which include endorsements and appearances. Hoping for a boost from Fisk’s recent high-profile appointment to the hallowed Hall, the Chicago shop has already hit the streets in search of marketing and advertising deals.
“This is a very exciting opportunity for us,” said agency president Jerry Rosen. “Not only are we able to lend our sports expertise to Carlton Fisk, but we are very enthusiastic baseball fans, which makes this all the more exciting.”
In addition to Fisk, The Rosen Group’s sports-related clients include, One-On-One Sports and the Chicago Fire professional soccer team.
–Aaron Baar

Publish date: January 17, 2000 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT