Castrol Consolidates at Ogilvy

NEW YORK — Castrol North America has consolidated its account at Ogilvy & Mather without a review, the client said. New York-based Hampel/Stefanides had been Castrol’s agency since 1993.

The company is a unit of Castrol Worldwide, which was acquired by Ogilvy client BP in March of 2000. Ogilvy in Chicago handles BP’s global advertising and will handle Castrol. Mindshare in Chicago also won consolidated media duties on Castrol, said Kathleen Brookbanks, the media shop’s managing director.

Castrol North America spent $40 million in U.S. advertising last year, per CMR.

In a statement, Castrol North America svp of marketing and sales Bob MacDonald said, “Hampel’s stewardship of our motor oil and automotive aftermarket brands has been a key ingredient in making Castrol a leader in the North American market. Their creativity, attention to service and devotion to helping us solve our marketing challenges make today’s announcement a difficult one.”

Castrol North America is based in Wayne, N.J. It sells and markets lubricants under the GTX and Syntec brand names and chemicals under the Castrol Super Clean brand name.

Publish date: November 30, 2001 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT