CBS’s New Look; Leave that Cucumber Alone: Friday’s First Things First

Plus, The Martin Agency plays some games

The refresh keeps the iconic CBS Eye logo front and center, while breaking apart the elements that make it up in a “modern and fresh” way, said CMO Mike Benson. CBS
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@JessZafarris jessica.zafarris@adweek.com Jess Zafarris is an audience engagement editor at Adweek.
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