CEO of Belvedere Is Championing an ‘Innovation Revolution’

Millenials are interested in an artisanal vodka experience, says Rodney Williams.

- Credit by Editor: Josh Rios
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PALM SPRINGS, Calif.—As liquor goes, vodka sales typically peak in the autumn. It’s the perfect time of year for Rodney Williams, global president and CEO of Belvedere Vodka, to start planning for next year’s batch. One of the things that has him most spirited about the LVMH brand is the launch of two new single estate vodkas, each of which includes rye planted in different parts of the brand’s native Poland.

That, says Williams, gives Belvedere a distinct terroir-influenced taste, much like an estate wine. But there’s much more we learned when we sat down for this edition of Top of Mind at Brandweek.

Watch above for more.

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@stephpaterik Stephanie Paterik is the executive editor of Adweek, where she leads the editorial staff and strategy.