CES Needs to Have a Much Larger Focus on Mobile to Stay Relevant

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In order for CES to remain meaningful for both her clients and employees, Starcom MediaVest Group CEO Laura Desmond would like to see a much greater emphasis placed on advances in the mobile space.

"One big outage this year was there wasn't a ton of mobile featured," she said. "If [CES] doesn't have mobile at the center of what it's doing over the next few years, it's going to be left out."

Adweek caught up with Desmond at the Starcom MediaVest Group suite at the Four Seasons and, true to form, she was direct in her assessment of the show as being iterative this year, with few real advances in the connected homecar and Internet of Things categories.

"To get real operating solutions for something as complex as the connected home takes time, and then you need to make it functional and affordable," she said. "We saw the beginnings of that, but it will still take two or three years."

@jcoopernyc james.cooper@adweek.com James Cooper is editorial director of Adweek.