Challenging the Norm and Breaking Out of Comfort Zones Will Push Healthcare Forward

Brands in this industry need to be more open to change

Green and blue background; on the left a woman is using an iPad; to the right is numerous hexagons
As an increased interest in health and wellness continues, marketers need to be more aware of nuances. Getty Images

Too often we laugh, scoff or dismiss thinking or ideas that don’t conform with “the way we do things.” But it’s fresh thinking that inspires us to challenge convention and complacency—and sometimes even change the world.

Mike Hudnall is the global head of WPP’s Health Practice.