While the New York Yankees hope to eke out a wild-card spot for the playoffs in a tightly contested American League race, Wix.com is crowning the biggest Yankees fan of them all.
Yankees devotees were invited to submit videos proving their devotion to the team through Wix.com's #BiggestYankeesFan contest. The winner will be presented with a trophy at Tuesday night's Yankees game, meet Yankees players and take the field during batting practice. The winner will also have his or her own No. 1 Yankees Fan website created by Wix.com.
A video promoting the contest celebrates the team's memorable moments throughout history, with odes to Yankees greats Lou Gehrig and Babe Ruth.
Hundreds of fans submitted videos, and some of them got really creative. Sam Corbin offered 50 clever Yankees puns; Carly Walsh baked Yankees-themed pies in tribute to past and current players, and Willy Appleman covered his entire kitchen in Yankees pinstripes.
"So many people are engaged with the franchise, and it was wonderful for us to collaborate with such a huge brand like the Yankees. They have a great history and so many fans," said Omer Shai, Wix.com's CMO. "I was really happy with the engagement we got, and the videos that the fans created were great. It's a once-in-a-lifetime experience for fans, and it gives our brand visibility as well."