Checkers Monster Truck Crushes Everything That Sucked About 2020 (and That’s a Lot)

The story behind an offbeat year-end marketing stunt

Even crunchier than Checkers' chicken sandwich was the sound 2020 made under its monster truck's wheels. Checkers and Rally's

Just before the end of 2020, Pew released an unsurprising survey that when it comes to everything from the economy to the coronavirus and the presidential election, the people of the United States more or less agree on… nothing. “Americans,” the report’s authors wrote, “have rarely been as polarized as they are today.”

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@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.