Chipotle Creates Stand-Alone @What_Chipotle_Are_You Instagram Account

The restaurant chain began crowdsourcing names for the meme this week

What Chipotle are you? Chipotle/Instagram

Chipotle took the “What _____ are you” meme to a new level with its debut this week of the @What_Chipotle_Are_You Instagram account.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.