Chipotle’s CMO Talks Food Innovation and Safety to Lure in Customers

Fast casual chain adds organic drinks and is testing cauliflower rice

chris brandt
Chipotle CMO Chris Brandt's job is to both entice and reassure customers during a difficult time for the entire restaurant industry. Chipotle

Key insight:

Chipotle is turning to product innovation to win over reluctant customers, investing in new food and beverage offerings such as cauliflower rice and organic drinks.

@RichCollings Richard Collings is a retail reporter at Adweek.