How Clorox Took Over the Cleaning World and Became a Household Staple

The brand's reputation for killing germs makes it popular across industries

Courtesy of Clorox

Last month, the Harris Poll surveyed 34,000 American consumers and asked which companies enjoyed the best reputation with them. Skulking at the bottom of the list were Facebook, e-cigarette maker Juul and the Trump Organization. And at the very top, even above Hershey’s chocolate and much-loved grocery chain Wegmans, was Clorox.

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This story first appeared in the Sept. 14, 2020, issue of Adweek magazine. Click here to subscribe.
@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.