Coffee Brands Are Adapting as Consumers Opt to Brew at Home

Though it began with lockdown orders, experts think the trend will continue

a red coffeemaker on a gray background
Since people aren't able to drink their coffee in-store anymore, they're instead buying the coffee and brewing it themselves at home. Getty Images/ChefBoyRG

People tend to drink coffee where they are, which lately hasn’t been on campus, in the office or meeting friends at local cafes. They’ve been home.

This story first appeared in the July 27, 2020, issue of Adweek magazine. Click here to subscribe.
@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.