As one Consumer Electronics Show conventioneer put it this week, with the rapid development of connected technology creating massive streams of personal—and potentially hackable—data, the Internet of Things should really be called the Insecurity of Things. Privacy is certainly something that Kate Watts, managing director of Huge D.C., spends a fair amount of time pondering. But her take at the tail end of CES? That concern is starting to ease.
"People are willing to share data if there is a real value exchange, and we saw that at this conference," she said. However one area of concern for Watts, who stopped by Adweek's Vegas video headquarters at the Aria, is that all this burgeoning connectivity will seriously tax broadband capacity and potentially limit meaningful creative and content activation.
And in a true sign that CES is starting to behave more like Cannes, Watts said she had observed some behind-the-scenes venture activity by large agencies looking to acquire smaller shops. Her cool item of the week: LG's personalized in-home dry cleaner, because why not?