‘Conchords’ Lip Synch Site Creates Buzz

As programs like OfficeMax’s Elf Yourself have shown, consumers love to be the center of marketing stunts, something that HBO has proved yet again for the second season of Flight of the Conchords.
HBO worked with Deep Focus for a program in which consumers were invited to send videos of themselves lip synching the Conchords’ classic Hiphopopotamus vs. Rhymenoceros.
The Lip Dub promotion, as it was called, depended heavily on the show/band’s community of 500,000 fans on Facebook where it got more than 470 comments and 5,400 “likes.”
The site itself, FlightLipDub.com, got 100,000 unique visitors and 200 video submissions and today was nominated for Webby award for Best Television Site.
The promotion wasn’t the only attention-getting stunt around the show’s second season. HBO also provided a free version of the show’s premiere episode of its second season online to create a buzz.