Consumers Are Buying More From Black-Owned Businesses Following Global Protests
There has also been a spike in new ventures popping up
Aurora James’ 15 Percent Pledge asks retailers to commit at least 15% of their shelves to Black-owned businesses.
15 Percent Pledge
Key insights:
- Black businesses statistically don't get as much VC funding and have instead learned to do the work without that support.
- There is worry that people will treat this like a passing fad and return to 'business as usual.'
Washington, D.C.-based attorney Khadijah Robinson spent much of 2019 preparing to launch her passion project, an ecommerce marketplace called Nile that puts “Black women and Black-owned businesses” at the forefront.
This story first appeared in the July 27, 2020, issue of Adweek magazine. Click here to subscribe.
