Controversial Chef to Be Removed From Cream of Wheat Packaging

The 127-year-old brand's decision follows a similar move from Uncle Ben's

After 127 years on the market, the farina breakfast staple will be retiring its controversial mascot. Getty Images

Following Uncle Ben’s decision to change its name to Ben’s Original on Wednesday, Cream of Wheat’s announced its own similar rebranding decision.

@monicroqueta monica.zorrilla@adweek.com Mónica is a breaking news reporter at Adweek.