Country Crock Plant Butter Helps Bakeries Deliver 1,000 Cakes for Quarantine Birthdays

#HomeboundBirthday supports small businesses and consumers unable to hold traditional celebrations

birthday cakes
The brand partnered with 10 small bakeries across the U.S. to make and deliver the cakes. Country Crock

While the Covid-19 pandemic has forced many brands to pause or pivot their campaigns since March, Country Crock Plant Butter found an opportunity to execute a social good campaign to support struggling small businesses and consumers. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.