CPG Marketers Discuss Covid-19 Strategies and What Might Last Past the Pandemic

Demand for shelf-stable packaged food has surged

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Jodie Kennedy, director of CPG at Snap, Inc., hosted a discussion about developments within the food and beverage industry. Adweek

Since the Covid-19 outbreak began, demand for shelf-stable packaged food has surged, providing a boost in revenue for CPG manufacturers such as General Mills, Conagra Brands and the Campbell Soup Company.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.