CVS, Target and Walmart Are Funding the Development of These Innovative Plastic Bag Alternatives

It's part of a project led by sustainability-focused investment firm, Closed Loop Partners

More than a dozen retailers have joined the consortium. Closed Loop Partners

As more local governments pass measures banning those flimsy polypropylene bags, the need for a single-use solution is clear. After all, unplanned shopping trips do happen. But continuing to buy more and more “reusable” bags isn’t sustainable either.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.