Data Points: Ad Scorecard

Despite rising costs, sponsors spend more each year to engage viewers during the big game

Even as ads are getting longer, fans are getting harder to reach. Super Bowl fans are demanding more of TV commercials, if they’re not muting them altogether.


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Publish date: January 31, 2012 https://stage.adweek.com/brand-marketing/data-points-ad-scorecard-137788/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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