Dating App Users Discover Socially Distanced Dating Just in Time for Valentine’s Day

Tinder, Bumble and Hinge found ways to spark connection during lockdowns

hands holding s'mores with hinge logo the marshmallow
Hinge's shop sells a s'mores kit that lets you burn a marshmallow Hingie (the brand's mascot). Hinge

Valentine’s Day is nearly here, and despite social distancing protocols limiting singles’ chance for romance, online dating apps had a record-breaking year, according to mobile analytics provider App Annie.

This story first appeared in the Feb. 15, 2021, issue of Adweek magazine. Click here to subscribe.
@RyanBarwick Ryan is a brand reporter covering travel, mobility and sports marketing.